
Welcome! I'm Erica, a personal and career coach.
I help people reconnect with themselves and create lives that feel peaceful, purposeful, and truly their own.
Do any of these sound familiar?
- On paper, you're good at what you do. Yet you find yourself holding back your ideas, agonizing over decisions, and wishing you had the confidence everyone else seems to have.
- You're taking on bigger challenges and want to keep growing as a leader, while finding your own way and staying true to what matters to you.
- You're running full speed ahead, but you're not sure where you're going anymore, or why.
- You're exhausted from keeping up with everything and wondering how much longer you can keep doing this.
- You know you want something to change, but when you ask yourself what you actually want, you don't know.
- You've worked hard and achieved a lot, but still find yourself thinking, "Is this really it? Am I supposed to keep doing this for the next 30 years?"
You're not alone. You've come to the right place.
What If Life Could Feel Different?
It can.
You can feel confident in your own ideas and decisions. You can have work that challenges you without consuming you. You can figure out what you actually want and make choices that move you toward it. You can build a life you're excited to wake up to, with more adventure and possibility, and more peace and joy in the everyday.
Maybe you already know what you want to work toward. Maybe you just know you want things to feel different. Either is a perfectly good place to start. Coaching gives you the space and tools to figure out what you want, understand what's getting in the way, and move forward with more confidence.

What is Coaching?
Coaching is a partnership and a dedicated space to focus on you. Together, we'll slow things down, get curious about what's really going on, explore new possibilities, and reconnect with your own wisdom about what you want and what matters to you.
I won't tell you what to do or hand you a plan to follow. I'll bring thoughtful questions, practical tools, fresh ways of looking at things, honest challenge, and support. You'll always be the expert on your own life.
Over time, this work can help you understand yourself more deeply, loosen the grip of old fears and limiting beliefs, build confidence and self-trust, and turn what you discover into meaningful change in your work and life.

How We Can Work Together
I work with clients 1:1 over time, giving us space to dig into what's going on, try things out, and build on what we discover together.
We usually start with three months together, which gives us enough time to get into the work and start seeing real progress. Sessions are 50 minutes and usually happen every other week, giving you time between sessions to reflect, experiment, and see what comes up in real life. Many clients choose to continue from there, building on what's working, going deeper, or exploring new areas.
You don't need to arrive with everything figured out. You might have a specific goal you're excited to work toward, something you're struggling with, an area where you want to grow, or simply a sense that you want things to feel different.
Personal & Career
For those feeling stuck, overwhelmed, uncertain, or ready for a change.
- Figure out what you want and what comes next
- Work through anxiety, self-doubt, and limiting beliefs
- Reconnect with yourself and what truly matters to you
- Feel more confident, fulfilled, and at ease
Leadership & Professional Growth
For leaders and professionals ready to grow and take on what's next.
- Grow your confidence, self-trust, and impact as a leader
- Navigate bigger roles, challenges, and decisions
- Develop a leadership style that feels authentic to you
- Grow your career without losing sight of what matters to you
Moving & Living Abroad
For those dreaming of, planning, or adjusting to life in another country.
- Turn the dream of moving abroad into a real plan
- Work through the fears and big decisions that come with moving
- Navigate culture shock, identity shifts, and starting over
- Build community and a sense of home in a new country
New to Coaching? If you're curious about coaching but aren't ready to commit to three months, I also offer a shorter introductory package. It's a chance to experience coaching for yourself, focus on something that matters to you, and see if you'd like to continue.
How to Get Started
Start with a free 30-minute discovery call. We'll talk about what brings you to coaching, what you'd like to work toward, any questions you have, and what working together could look like. It's a chance to get to know each other and see if we're a good fit. If we decide to work together, we'll choose the best way to get started and schedule your first session.
Ready to take the next step?
Questions? Feel free to email me at hello@ebcoach.es.
Who I Am & How I Got Here
For years, I did everything “right.” I built a successful career in high-pressure environments, leading strategy and research, growing teams, and navigating complex challenges. Over 12 years at Amazon, I was promoted multiple times, shaped roles around work I cared about, and became a trusted partner to peers and senior leaders.
What Success Felt Like From the Inside
But there was another side of the story that wasn't visible from the outside. Despite everything I'd accomplished, I struggled with anxiety and often doubted my own judgment. I looked around at smart, capable people who seemed to have it all figured out and wondered why it felt so much harder for me.
Over time, through coaching, therapy, and a lot of inner work, things began to shift. I learned to understand my anxiety, trust myself more, and stop treating every decision like a test I could fail. And as some of that fear quieted down, a new question emerged: What did I actually want?
I'd spent so much of my life working toward the next goal that I hadn't stopped to ask whether those goals were still mine. I had built a life I was proud of, but I was tired, moving fast, and increasingly wondering: Is this it? Is this really what it's all for?
Moving abroad had already taught me something about possibility. I was the first in my family to graduate from university and build a corporate career, and I'd gone on to move from the U.S. to London, Munich, and eventually Barcelona. Each move once felt improbable until it became my real life. I learned that I didn't always need a blueprint. I could figure out what I wanted, take the next step, and keep finding my way from there.
Choosing a Different Path
Eventually, I realized I didn't need to know exactly what came next to know I wanted something different. After more than 12 years at Amazon, I left. For the first time in a long time, I gave myself space to slow down, explore, and build my life around what actually mattered to me.
My life looks very different now. I have more space for the things I love: learning, creating, moving my body, spending time with people I care about, long walks by the sea, and getting my hands dirty at our little finca in the countryside. I don't have my whole life mapped out anymore, and I don't want to. I have the freedom to explore what interests me, try new things, change my mind, and choose what comes next. My life has more possibility and adventure, but also more peace, joy, and trust in myself to find my way.

Why Work With Me?
I know what it's like to be ambitious, capable, and successful, and still feel anxious, exhausted, or like there should be more to life than this. I've wondered why things felt so hard when they looked so good on paper. I've questioned what I actually wanted, made big changes without knowing exactly where they'd lead, and slowly built a life with more freedom, possibility, and peace.
I'm endlessly curious about people and how we work. My background in strategy and research taught me to ask good questions, look for patterns, and make sense of complexity. My training as a Wayfinder Coach gave me a powerful set of tools for bringing that same curiosity to our inner worlds: the beliefs that hold us back, the things we really want, and the possibilities we haven't let ourselves consider yet.
What I bring is curiosity, intuition, directness, and deep listening. I'll ask thoughtful questions, notice patterns, challenge assumptions, and offer tools that help you understand yourself and explore what might be possible.
I believe there's more possible for you, and I'd love to help you discover what that looks like.
What Clients Say
“Erica was my manager at Amazon for over two years, and I saw first-hand the impact she had on her team's career growth. Years after our paths diverged, when I found myself at a career crossroads, she was the person I reached out to for coaching. Through the right questions and genuine listening, she helped me cut through the noise and understand what I truly wanted, giving me the clarity and confidence to make the right call. I'm very happy with where that decision has taken me, and would recommend her to anyone navigating an important career decision.”
F.M. | Senior Professional in Tech
“Our coaching sessions were a game-changer for me. I came to understand that a coach's role is not to magically create solutions, but to empower you to find your own answers. With your guidance, I was able to uncover my own strengths and weaknesses, and develop a focused strategy for moving forward. One of the most impactful results of our session was that it encouraged me to take a chance on a role I thought was out of my reach. Now, a year into the position, I've just had the most successful performance review of my professional life. But I’m not stopping there…”
F.M. | Professional in Construction Management
“Working with Erica is life-changing. She has this way of listening closely and finding topics that I might gloss over while speaking-- these topics are rich areas of exploration, and we have the opportunity to dive deep and figure out what’s actually going on under the surface. I somehow feel fully supported, and also totally in control during our sessions. Erica is a guide and a mirror, and I am able to use her prompts and questions to tap into meaningful insights and make decisions about next steps. I never feel like she’s pushing me, or suggesting an agenda that isn’t mine. I always feel like I can show up to a session with Erica, exactly as myself, exactly as I am in that moment.”
C.K. | Coach & Creative Entrepreneur